Post by account_disabled on Mar 13, 2024 23:27:19 GMT -5
Pepsi advertising campaign with Kendall Jenner You are one of the most famous and successful multinationals in the world, you have to launch the new ad to promote your usual products and you decide to be on the safe side, choosing as a testimonial the most famous, loved and appreciated super model of the moment: Kendall Jenner. Nothing more "safety " for Pepsi. But no...not even 24 hours after the launch of the Pepsi advertising campaign with Kendall Jenner, the brand saw a nice boomerang of protests deriving from social media delivered directly to its face, so much so that it had to apologize for what happened.
The storm for the Pepsi advertising campaign with Kendall Jenner Just to provide you Find Your Phone Number with some numbers on what happened, we tell you that since April 3, the day of the launch, according to the Meltwater agency there have been 124,598 social media posts and so far not bad, the problem is that 45% (47,202) of these posts were totally negative and only 27% (28,871) positive. When they say the beauty of tools that study public sentiment . But we don't stop at the surface. Pepsi was also the most clicked topic globally on Twitter for over 24 hours, and on YouTube the advert had more than 15,000 views and just 3,000 likes . Good but now the question is: what is the Pepsi advertising campaign wrong with?? Well it so happens that the fantastic story told recalls in a rather frightening way the demonstration of the international Black Lives Matter ( BLM ) movement, which, founded by the African-American communities, aims to combat racist violence against coloured people.
In particular, the peaceful walk that ends in front of the policemen is the re-proposal of what Leshia Evans did, a girl who, after the considered, supposedly " outrageous " gesture, was arrested after being forcefully thrown to the ground for having the courage to walk towards the US officials. So the second question now is: if he had offered him Pepsi, would things have gone differently? Beyond the "misfortune" of having produced a campaign that perfectly recalls an event that was quite unfortunate, not to say (let's say so) shameful, the point is that public opinion did not willingly accept that a multinational company had dealt with an issue so delicate almost " insulting" what has been done by the anti-racist movement, placing as the character of the commercial a woman who, obviously through no fault of her own, has nothing to do with the fight against racism and who in fact is welcomed very differently by the police compared to her real copy Leshia.
The storm for the Pepsi advertising campaign with Kendall Jenner Just to provide you Find Your Phone Number with some numbers on what happened, we tell you that since April 3, the day of the launch, according to the Meltwater agency there have been 124,598 social media posts and so far not bad, the problem is that 45% (47,202) of these posts were totally negative and only 27% (28,871) positive. When they say the beauty of tools that study public sentiment . But we don't stop at the surface. Pepsi was also the most clicked topic globally on Twitter for over 24 hours, and on YouTube the advert had more than 15,000 views and just 3,000 likes . Good but now the question is: what is the Pepsi advertising campaign wrong with?? Well it so happens that the fantastic story told recalls in a rather frightening way the demonstration of the international Black Lives Matter ( BLM ) movement, which, founded by the African-American communities, aims to combat racist violence against coloured people.
In particular, the peaceful walk that ends in front of the policemen is the re-proposal of what Leshia Evans did, a girl who, after the considered, supposedly " outrageous " gesture, was arrested after being forcefully thrown to the ground for having the courage to walk towards the US officials. So the second question now is: if he had offered him Pepsi, would things have gone differently? Beyond the "misfortune" of having produced a campaign that perfectly recalls an event that was quite unfortunate, not to say (let's say so) shameful, the point is that public opinion did not willingly accept that a multinational company had dealt with an issue so delicate almost " insulting" what has been done by the anti-racist movement, placing as the character of the commercial a woman who, obviously through no fault of her own, has nothing to do with the fight against racism and who in fact is welcomed very differently by the police compared to her real copy Leshia.