Post by cocolipid on Feb 28, 2024 5:40:42 GMT -5
One of the essential points at the beginning of every year: taking stock of the situation to identify marketing trends on Instagram . Even today, in 2023, we take stock of the situation and identify the main trends and what will help marketers exploit the virtuous dynamics of this social network. Identifying and reporting marketing trends on Instagram does not mean trying to read the future. Indeed, it is about listening and analysis: this exercise is a way to anticipate dynamics that send clear signals. And that every social media manager must grasp to do their job better. Content index Photos will matter again Influencer marketing will change It will always be the year of videos The Reels will be decisive Advertising may change Focus on live shows for shopping Other marketing trends on Instagram? PHOTOS WILL MATTER AGAIN Adam Mosseri, the head of Instagram, in one of the answers to his weekly questions and answers with users, argued that in 2022 there was too much focus on videos to the detriment of photos.
This response was part of a discussion about the fact that many photographers have lost Peru Phone Number trust in Instagram following its “Tiktokization”. “The frequency with which someone likes photos versus videos and the frequency with which someone comments on photos versus videos are about the same, which is a good sign that things are balanced,” he said. So don't underestimate the photos. INFLUENCER MARKETING WILL CHANGE Influencer marketing is not destined to disappear but it will change. And it will increasingly be based on quality relationships. Brands need visibility and those who manage a certain authority on the internet can be of great help. But the era of hit-and-run collaborations based only on superficial numbers is now over. Such as the number of followers, a practically useless parameter.
Influencer marketing in 2023 on Instagram will be a job to be done openly, underlining the presence of paid collaborations with selected, aligned testimonials, capable of sharing company values over time and not just grasping the economic advantages of a single moment. Must read: Increase visibility on Facebook without sponsoring posts IT WILL ALWAYS BE THE YEAR OF VIDEOS Perhaps this is the prediction that we confirm every 365 days: it will be the year of videos . In reality this is not the point but we must focus on the continuity of the phenomenon. The penetration of the visual medium is increasingly greater because mobile use is essentially aimed at this format. marketing trends on Instagram marketing trends on Instagram Videos on Instagram work – Image Source Even if Instagram was born as a social network dedicated to photos and, as we have seen, they will be reevaluated, it is essential to provide an editorial calendar in which there is space for mini-videos, Reels and stories with engaging clips.
This response was part of a discussion about the fact that many photographers have lost Peru Phone Number trust in Instagram following its “Tiktokization”. “The frequency with which someone likes photos versus videos and the frequency with which someone comments on photos versus videos are about the same, which is a good sign that things are balanced,” he said. So don't underestimate the photos. INFLUENCER MARKETING WILL CHANGE Influencer marketing is not destined to disappear but it will change. And it will increasingly be based on quality relationships. Brands need visibility and those who manage a certain authority on the internet can be of great help. But the era of hit-and-run collaborations based only on superficial numbers is now over. Such as the number of followers, a practically useless parameter.
Influencer marketing in 2023 on Instagram will be a job to be done openly, underlining the presence of paid collaborations with selected, aligned testimonials, capable of sharing company values over time and not just grasping the economic advantages of a single moment. Must read: Increase visibility on Facebook without sponsoring posts IT WILL ALWAYS BE THE YEAR OF VIDEOS Perhaps this is the prediction that we confirm every 365 days: it will be the year of videos . In reality this is not the point but we must focus on the continuity of the phenomenon. The penetration of the visual medium is increasingly greater because mobile use is essentially aimed at this format. marketing trends on Instagram marketing trends on Instagram Videos on Instagram work – Image Source Even if Instagram was born as a social network dedicated to photos and, as we have seen, they will be reevaluated, it is essential to provide an editorial calendar in which there is space for mini-videos, Reels and stories with engaging clips.